it's not a word you use often.
but when you listen to GNAUMGN's new album, you will.
disc one of the Two Towers Diptych.
The Two Towers rise from the scorched earth like gravestones. Although the blasted burning lands around them have been pounded to smouldering dust, the Towers stand. In the context of such abused flatness, each Tower seems almost infinitely tall, surreal, unreal, piercing the sky with their billboards and antennae. Scaffolding meets slick metal and bird-bone concrete. Most of the lights still flash, the neon that has not been destroyed still leers and beckons. The sale is for a limited time only.
The Two Towers stand, exhausted, but upright, two kings at the end of a game of chess, stalemate. Neither side has won – and now, neither side can win. The futility of price war. Which side are you on? Now, more than ever, it doesn’t matter. The war can never end, can never be won, and generations of loyal customers chalk up points on their rewards cards for nothing. Redeem the vouchers of war. Frequent fighter points accumulate, passed down as heirlooms to children born to hate.
There is nothing but carparks now, in the surrounding lands – carparks as far as the eye can see. The Two Towers face each other, stare each other down, powerful and powerless, competitors to the hearts and minds of their clients. The war itself is the only real winner. A burnt dollar is no dollar at all. Brand-loyalty or no loyalty at all. The ultimate cost.